On iBoost Talent’s First Anniversary and America’s 250th Birthday, Baker Fullerton Launches iBoost Talent Alpharetta, with a New Approach to Workforce Solutions That Combines Staffing, Recruiting, and Automation
ALPHARETTA, Ga. — July 4, 2026 — As iBoost Talent celebrates its first anniversary and the United States commemorates 250 years of independence, the company is proud to announce the launch of iBoost Talent Alpharetta, led by workforce professional Baker Fullerton, backed by recruiter, Cameron White.
The new territory introduces a workforce model unlike any other staffing franchise, combining talent acquisition, workforce strategy, and robotics solutions to help employers prepare for where the future of work is already headed.
Serving businesses throughout North Georgia, iBoost Talent Alpharetta will help organizations find, retain, and develop talent while also introducing innovative solutions that improve productivity, reduce repetitive work, and enhance quality of life for employees.
Fullerton and White bring complementary backgrounds to the business. Fullerton’s experience spans construction, equipment rental, commercial sales, and business development, while White brings more than a decade of recruiting expertise across logistics, warehousing, industrial staffing, transportation, and professional recruiting. Together, they share a passion for helping people build better careers and helping businesses solve workforce challenges.
“For me, ownership was about building something meaningful,” said Baker Fullerton, Founder of iBoost Talent Alpharetta. “I’ve always loved building relationships and helping people solve problems, but I wanted the opportunity to create something lasting for my future family, our community, and the people we serve. What attracted me to iBoost Talent was the culture, the support system, and the opportunity to help improve quality of life for both employers and job seekers. From day one, it felt like family.”
White, who will lead recruiting operations for the new territory, believes staffing is ultimately about changing lives.
“Every conversation we have represents someone’s future,” said Cameron White, Recruiting Manager for iBoost Talent Alpharetta. “When someone is looking for work, they’re often making one of the most important decisions for themselves and their family. My responsibility is to help connect people with opportunities that create stability, growth, and a better future. That’s what has driven me throughout my career, and it’s what excites me most about building iBoost Talent Alpharetta.”
Learn more about the leaders, Fullerton and White.
The launch comes at a time when employers across manufacturing, logistics, distribution, transportation, construction, and other industries face growing labor shortages, rising workforce costs, and increasing pressure to improve productivity.
While traditional staffing firms focus exclusively on labor placement, iBoost Talent offers something no other staffing franchise can provide through its partnership with Impact Workforce Solutions and Impact Robotics.
“Our clients are asking bigger questions than they were five years ago,” said Fullerton. “They’re asking how to attract talent, retain employees, reduce turnover, improve productivity, and create better workplaces. What excites us is that we can have all of those conversations. We can help companies find great people today while helping them explore the technologies that will shape tomorrow.”
The ability to combine workforce solutions with robotics integration gives iBoost Talent owners a unique position in the market.
“The future of work isn’t people or automation,” said Don G. King, Founder of iBoost Talent. “It’s people and automation working together. Robotics isn’t about replacing workers. It’s about augmenting labor, reducing repetitive tasks, improving safety, and giving people more time to focus on meaningful work. That’s where the workforce is already headed, and our owners are uniquely equipped to help businesses navigate that transition.”
King believes the launch of the Alpharetta territory reflects a larger shift occurring across the staffing industry.
“For decades, staffing firms have focused on filling jobs,” King said. “The next generation of workforce leaders will help businesses solve workforce challenges more holistically. Baker and Cameron can walk into a client meeting and discuss recruiting, retention, workforce strategy, and automation. That’s a conversation no other staffing franchise can have, and it’s one of the reasons we’re so excited about their future.”
The timing of the launch carries special significance for the company.
One year ago, iBoost Talent set out to create a new model for staffing ownership — one that empowers experienced leaders to build businesses of their own while leveraging national support, workforce expertise, operational infrastructure, and emerging technologies.
Now, as the nation celebrates 250 years of innovation and entrepreneurship, Fullerton and White are carrying that spirit forward.
“America was built by people willing to take risks, create opportunities, and build something bigger than themselves,” said King. “Baker and Cameron represent that same entrepreneurial spirit. They’re stepping into ownership earlier, investing in their community, creating opportunities for others, and helping shape what the future of work will look like in North Georgia.”
As iBoost Talent Alpharetta begins serving employers and job seekers throughout the region, the team remains focused on a simple mission that drives every brand across the organization:
Improving quality of life for people.
About iBoost Talent
iBoost Talent is a next-generation staffing franchise designed for experienced workforce leaders, recruiters, sales professionals, and entrepreneurs. Through a unique combination of staffing, recruiting, workforce strategy, and robotics integration, iBoost Talent owners help businesses solve today’s workforce challenges while preparing for the future of work.
For more information about iBoost Talent Alpharetta, visit https://iboosttalent.com/ga-alpharetta/.